What Strategy Do You Need?
Often times, companies struggle to figure out what type of design and marketing strategy they need for their business. It’s important to know the difference between these two strategies because each one serves a different purpose. The design process is typically about creating an aesthetic that will attract customers while the marketing process is focused on making sure people know your brand exists in order to create more exposure. Adrenaline Design & Marketing can help you with all of the mentioned.
The first thing you need to think about is who your target audience is because the design and marketing strategies you should use will depend on that. For example, if your company targets children then bright colors with playful illustrations are more suitable for their age group than something sophisticated like sans serif fonts. However, you still want designs to be simple enough so parents can understand what’s going on without an interpreter. The same goes for adults; they prefer minimalistic art or patterns vs childish drawings but may appreciate a simplistic font over one that has fancy curlicues in it.
Once you know who likes what aesthetics, take some time brainstorming which type of content would reach them best online through social media platforms such as Facebook and Instagram. Your strategy could simply involve creating engaging images with your product name in the caption or it could be something more complex like creating videos of how to use your products if they’re tech-related. All these things require is an internet connection and time (which you probably already have).
If you don’t know where to start, reach out to a professional! They can offer insights about what types of designs would work best for you business as well as give advice on whether or not it’s worth investing money into this strategy since there are so many other tactics that might fit better. Just make sure their services fit within your budget because design isn’t cheap but if done right, definitely worth every penny.